Getting your message out to your audience in today’s tech-savvy environment includes opportunities in text messaging, online promotions, social media campaigns, and email marketing–just to name a few. When it comes to the latter–email marketing–there are a few tricks that you should consider.
Using an Email Marketing System
When you send out a newsletter, email “blast”, or just a mass email, it’s important that you use an system specifically developed for such purposes. Don’t send a mass email from your Outlook email. These messages get bulky, can be sent to spam, and can lead to unfortunately setbacks. You don’t want your customers to have each others’ emails. That’s a privacy issue, and there are guidelines established prohibiting spam emails from being sent.
Instead, you should use an email marketing system–such as the one we’ve developed and recently improved–to send your campaigns. Our system is developed to prevent the issues mentioned above and ensure your messages get delivered and read.
Content is Key
What you put into an email campaign is one of the most important pieces you can develop. Promotion-only newsletters tend to get ignored. Same goes if it’s heavy on text. You need to have a balance of promotion with information-sharing to be the most effective. Don’t make it overly flashy, either. It may make it through the spam filters, but the “visual spam” filter we’ve all be trained to recognize may lead to an individual deleting your email before they even read it.
While We’re on the Subject…
The subject line of your message will be the factor in getting individuals to open your email. A clever subject line draws attention and intrigue. But don’t use all caps or lots of exclamation points. This too can push your message to spam.
Timing is Everything
Choosing the right time to send your email can have a great effect on how many people actually open it and read it. So here’s what we recommend (credit to the “Apple effect” method for this):
- Send on a Tuesday or Wednesday
- Monday is “trash” day. All emails that even look like spam get trashed by most people
- Thursday and Friday tend to be tough, as most are prepping for the weekend.
- Send it around 1:30pm ET
- On the East Coast, people are returning from lunch and looking to their inbox. On the West Coast, they’re getting ready to head to lunch, and checking what’s coming in
There are many other tips and tricks we can help you learn. To see what we have to offer at Media Marketers, contact one of our team members today.