As we said last week, Media Marketers has developed a marketing strategy process called G.E.A.R. It’s our way of analyzing your current marketing efforts, then brainstorming and implementing an effective plan for taking your efforts to the next level.
The first step in your marketing strategy is to GENERATE a plan and a brand.
I love road trips. Getting out on the open road and just driving for hours, visiting destinations on the way; seeing nature, people, and enjoying the conversation of a good travel buddy. It’s a blast.
Before I even set out on the road, I need a plan. I need to know what I’m doing and where I want to head. I’ll map it out all the places I’m interested in visiting. I’ll print out maps, send maps to my smartphone, and go over the possible stops along the way.
When it comes to GEARing up your marketing, you need to do the same. It’s not as easy as picking a destination and printing some maps, but it is still vital in your success.
As a business, you need to determine where you want to be in a year, in five years, in ten. Your marketing strategy is dependant on the destination you want to get to. If your goal is to double your customer base in five years, your marketing and branding strategy needs to be directed toward that eventual destination. This is your marketing strategy.
You also need to know who you are, what you offer, and how to concisely share that message with people you meet along the way. This is your brand identity. You need things like an “elevator pitch”—the 30-second or less statement that sums up what your company does, why it’s better than the rest, and why they need to use your services or products.
Identity is important. A good logo, good color scheme, and a top-notch website are all parts of a good brand Generation strategy. In today’s Internet-dependant society, people are going to the web to find solutions to their problems. When they do, will they find you? And when they find you, will they like what they see?
Statistics show that your web site has about six seconds to capture a visitor’s attention and engage them. Look at yours. Does it grab your attention and encourage you to engage? If not, how do you think your potential audience feels?
To GENERATE an effective brand, you need a brand strategy. Media Marketers can help you do that. We’ll work with you to understand your service, your audience, and the issues you face in sharing your message with them. Then, we’ll help you GENERATE a strategy that will put your marketing in G.E.A.R.