Integrated marketing is now more complex and entails more than just television, digital and outdoor such as billboards. As my first post for MediaMarketers, I chose to go a difference direction on an older idea of Pay-Per Click (PPC) vs. vehicle wraps.
We manage large television ad buys, traditional ad buys of outdoor advertising and digital ad buys on Google, Facebook and Bing plus vinyl graphics at MediaMarketers.
My specialty, PPC gives you the opportunity to target folks searching for specific solutions to their needs and pain points which your business solves w ith products and services. You can target searches within a specific zip code, a city and a radius.
$3,000 per market seems to be the minimum of a sweet spot for which you can expect a boost in business and great return from both PPC (monthly) and several partial vehicle wraps.
Examples of vehicle wraps we do in our Sign Shop
Examples of PPC targeting options in the Louisville market:
Nielsen® DMA® has a reach of 1,230,000:
Louisville, Kentucky has a reach of 614,000:
20 Miles around Louisville, Kentucky — Radius Targeting:
Location Targeting near Louisville includes a Congressional District KY-3 option. Also notice West Point, Kentucky with a limited reach. Please don’t discount such a limited area, as Google provides opportunities for us to report on each specific locale. For a hospital or restaurant, these prove very valu able for actionable data.
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