As often as we speak with Google for clients from large banks to regional hospitals, it seems we have made the acquaintance of the entire AdWords Support team in Ann Arbor. FYI — they’re easier to speak with quickly in the mornings, than afternoons. Today we spoke with Google and they confirmed the changes to search results and ads on Google, “the salmon background color behind the ads is going away!”
Google makes on average, two changes per day, so PPC jobs are here to stay, at least in the near term! In the last year, text ads which show in search results have expanded to include more Ad extensions. These Ad extensions including site links which take folks deeper into the sales funnel, locations and phone numbers have significantly improved results and revenue associated with text ads in search.
Notice the impressive mobile click-through rate and low cost per click and cost per thousand impressions (CPM) for ads which included the Call Extension — phone numbers. These are actual results from a recent campaign we built and optimized for Lung Cancer Screenings with text ads in search:
Call us now @ (502) 493-9125 or visit MediaMarketers.com to get more for your brand in search and social media marketing!
You can get more out of your PPC and digital strategy!
Responsive design to share one clear message across all screens is a strength of MediaMarketers and what most organizations are transitioning to now so they can still be found in searches on Google.
Yesterday, when Twitter was down for forty seven minutes, they shared a great example of responsive design. This is also an example you can use for broken web pages, also known as 404 pages.
Notice how the funny worm and ice cream cone move from below the message, to above it when the screen is adjusted to how it displays on mobile devices:
Integrated marketing is now more complex and entails more than just television, digital and outdoor such as billboards. As my first post for MediaMarketers, I chose to go a difference direction on an older idea of Pay-Per Click (PPC) vs. vehicle wraps.
We manage large television ad buys, traditional ad buys of outdoor advertising and digital ad buys on Google, Facebook and Bing plus vinyl graphics at MediaMarketers.
My specialty, PPC gives you the opportunity to target folks searching for specific solutions to their needs and pain points which your business solves w ith products and services. You can target searches within a specific zip code, a city and a radius.
$3,000 per market seems to be the minimum of a sweet spot for which you can expect a boost in business and great return from both PPC (monthly) and several partial vehicle wraps.
Examples of vehicle wraps we do in our Sign Shop
Examples of PPC targeting options in the Louisville market:
Nielsen® DMA® has a reach of 1,230,000:
Louisville, Kentucky has a reach of 614,000:
20 Miles around Louisville, Kentucky — Radius Targeting:
Location Targeting near Louisville includes a Congressional District KY-3 option. Also notice West Point, Kentucky with a limited reach. Please don’t discount such a limited area, as Google provides opportunities for us to report on each specific locale. For a hospital or restaurant, these prove very valu able for actionable data.
Follow me for more information on integrated digital marketing and actionable data:
After posting the map we created for Kentucky Kingdom, we have been getting requests from people wanting to see more work. We absolutely love showing off creations from our staff, so check out these digital ads we mocked up (click each ad to see them in motion):
Growth. This is the most accurate term you can use when describing our clients’ experiences this year. Together, we orchestrated strategies that built brands and toppled competitors. We took the non-existent to highly-relevant. We made silent customers vocal advocates. We did this together by using digital advertising.
Over the past year, our clients have recognized the growth that comes with a well-structured digital strategy, and they have invested in it appropriately. Collectively, in 2013, our clients have spent 21x the amount on digital ad placements than they did in all of 2012. This increase was not a result of increasing ad budgets. It was because they abandoned their dated strategies and shifted their budgets to digital.
If you want to be found, you have to be on your customers’ computers and mobile devices. They might see or hear your brand on TV, radio, or print, and that’s great. But, when they need your services, they are definitely going to find someone online. That will be you, or one of your competitors.
Experience growth, maximize your advertising dollars, and be found where people are looking. There are a lot of potential customers that are eager to learn about your business, but they are not opening a newspaper to do so.
Contact Media Marketers today: 502-493-9125
We were going to write an epic about how important digital advertising is, but who wants to read when we can just make infographics!
Check out the latest infographic from Media Marketers about the future of advertising.
Responsive web design means that the site changes depending on what device the user is accessing it with. If your customer is on a desktop PC, the normal webpage will show whereas if they are on a tablet like an iPad, the content will be optimized for the screen size. A great example is the Boston Globe or Mashable’s website. Essentially, responsive websites respond and adapt to their viewing environment. Responsive sites load faster, rearrange content, and are easy to navigate on mobile devices. How does it work? By using various design features like fluid grids, flexible images, and media queries, the site senses what device you are on and reconfigures accordingly.
A big announcement from Instagram HQ was released yesterday revealing the new ability to embed your photos into websites, blogs, articles, etc. This is different from usual, because now you don’t have to direct your audience to Facebook, Twitter, or your Instagram profile in order to share photos.
This offers a great opportunity to us marketers. Now we have another way to integrate social media into our standard web content, and help our SEO. If you’re a business, make sure you go create a special Instagram account (if you haven’t already) so you can secure the appropriate username and URL. It’s a terrible feeling to set up a new profile or page just to find out that your name is already taken.
It’s been a busy few weeks in the Menlo Park, CA offices of Facebook. From shakeups in ad offerings, to app improvements, there’s a lot to talk about, so let’s break it down chronologically.
May 29th – Verified Pages: If you ever hop on Twitter, (and you really should), you’ve probably seen the blue circle shape with a white checkmark denoting that the user has a “verified account.” Verified accounts are awarded to famous people, thought leaders, and those who are influential. Realizing that credibility is a good idea, Facebook announced that they are also allowing certain pages to be verified.
June 6th – Streamlining of Ads: Before the 6th, Facebook had 27 different ad offerings. No wonder we’re so busy working on social media marketing. The Questions product was unnecessary since most brands were intelligent enough to just poll people through a post and use comments. Then they dropped Offers for online deals. Again, because it’s easier to simply promote a post with a special. Sponsored Stories were the next to be cut (occurring this fall). Instead of being an option, they will be integrated into the mix so you won’t have to purchase an ad as well as a sponsored story. The reasoning behind all of this is to both reduce confusion and offer a more consistent look of ad units.
June 12th – Hashtags: Taking another page out of Twitter’s book, Facebook announced hashtags in order to “help people more easily discover what others are saying about a specific topic and participate in public conversations.” It took them long enough, people have been using hashtags for no reason on Facebook for quite a while now. #latetothegame
June 13th – Sponsored Results Are Disappearing: In the continuing effort to reduce the number of ad units offered, Facebook announced that Sponsored Results, (which are paid queries that get returned when you are searching at the top of the screen) would be leaving in July. Having only been implemented in August 2012, the answer to Google’s search ads never took off, and Facebook is still trying to refine the Graph Search function.
June 19th – Page Insights Get Redesigned: Most people won’t ever use Page Insights, but they are absolutely critical to what we do. Managing a client’s page simply can’t be done without metrics showing how individual posts are performing and how to increase reach. We were quite excited for this.
June 20th: Comment With Photos: Sometimes a picture really is worth a thousand words. This update is rather simple in that all it really did was allow users to comment with a photo rather than having to leave a link instead. Sometimes the cooler updates really are the smaller ones.
June 20th: Instagram Gets Video: Continuing to prove that they no longer have any original ideas and prefer copying Twitter (see verified accounts & hashtags), Facebook announced that their Instagram photo app can now share video a la Twitter’s competing app Vine. But Facebook’s does FIFTEEN second videos as opposed to six seconds on Vine. Take that Twitter! Instagram also beats out Vine with regard to filters, which is the hallmark of the photo app. Give it a month or so, and Vine will offer them as well. We’re still torn about the new update because it is insanely slow right now. Only time will tell if it will be as wildly successful as Twitter’s version.