What is a “Thought Leader,” and why do I need to be one?
Setting yourself apart from your competition requires many steps; how your site looks, how easy it is to navigate and get solutions, and—maybe more importantly—being seen as the leader in your industry.
A while back, we shared our G.E.A.R. strategy overview with you. The second step in that process is to EDUCATE your audience. That includes the use of a blog.
Using a blog to educate your visitors is a key step to being recognized as the “thought leader” in your field of expertise. A thought leader is one who sets the tone for a subject, and through the sharing of knowledge, can help sway trends and behaviors. Through honest discussion and first-person writing, your blog can give your reader a level of trust about you and your business, and help differentiate you from your competitors.
Method to the Madness
Having a blog benefits you in more ways than just being seen as a leader. Every time you post a blog, you’ll be adding to your website content, and driving up the amount of information on your site that Google and other search engines can reference. In the end, you’ll have a library of useful information, and you’ll see your search ranking move up.
Speak Your Mind
Blogging is your venue for sharing your thoughts, your wisdom, and your opinions. It’s “mid-range social media;” not quite articles, and not quite a “tweet”. It’s your way of taking the lead and setting yourself apart.
If you’re interested in our blog solution, and would like more information about blogging methods, let us know. One of our marketing and blogging strategists will be happy to help.