There is no “one-size-fits-all” strategy for marketing. What works great for a retail client will certainly fail for a service provider. Where one company’s demographics may be comprised of Facebook users and bloggers, another will have an audience that relies on radio and print to get their information. Then, there’s the group known as the “in-betweens” – those that are comfortable in both realms and that can be reached across many media.
The trick today is being able to reach all of them, while still fitting in your marketing goals and budget. Just because you can use many means of reaching your audience doesn’t necessarily mean you should. That’s what our G.E.A.R. strategy can help you determine.
Once you’ve determined the audiences and the methods, the trick is developing them in a way that integrates them into one cohesive campaign or plan. That’s what Integrated Marketing is all about.
It’s the term given to the current trend of marketing methods that incorporate computer/web/cloud-based communication platforms. These include: Facebook, Twitter, YouTube, blogs, and pod sites, landing pages, QR codes, mobile platforms and custom apps.
At Media Marketers, we have experience with all of these media, and can put the right ones to work for your business. We’ve developed software and solutions for everything listed above, including our Socialify system and our text message marketing product, Texting My Ads Off (TMAO).
There is still a time and place for “traditional” media. Finding ways to use TV, radio, outdoor, and print media in an increasingly web-reliant world requires planning, strategy, and knowledge of the formats. Media Marketers has a team of Traditional media experts that will work with you to determine if these avenues are suited to your strategy; then we’ll incorporate ways of tracking their success through logical analytics.
We can handle design, printing, media placement and scheduling, and oversee your entire campaign if you wish. Our team is ready to deliver on your traditional media needs.
Integrated Marketing Strategies
A successful marketing strategy integrates both new and traditional media in a way that provides real results, honest analytics, and seamless marketing to your audience. Media Marketers has already been a leader in this integration, and we can take what we’ve learned to make your integrated marketing strategy even more successful.