Is Facebook really charging Fan Pages for posts?

Filed under: Social Media, Social Media Optimization (SMO) — Shawna @ 9:51 am on May 24, 2012


Yes, its true!

Facebook revealed the average post has only an estimated 16% reach to your Facebook fans. So on average 84% of your Facebook fans are not seeing your posts. Facebook uses an algorithm formula called EdgeRank to decide what users will see in their news feed.

In order to gain more reach to your Facebook fans, Facebook is now offering promoted posts in which companies will have to pay to have more visibility to their fans. “Like” it or not, Facebook has announced that many more changes are on the way for business owners.

Tell us what you think about Facebook offering to charge for reaching more of your Facebook fans.


  1. This doesn’t surprise me with all the revelations coming out about the recent IPO debacle. The greed monster has reared its ugly head and it appears there’s no putting it back in the closet.

    The other day, out of curiosity, I visited my Farmville farm that I stopped visiting several months ago. It had become too much of a time suck. I swear it took me 5 minutes of opting out of promo after promo for upgrades and special features, available by purchasing Farmville cash. It reminded me of my last visit to Mexico where I had to fend off a barrage of street vendors to get to any tourist site. There’s a point where this stuff sucks the fun out of something.

    This latest nickel and diming strategy for the fan pages is one more turnoff. Didn’t facebook learn anything from the Netflix snafu?

    Comment by Kate — May 24, 2012 @ 6:13 pm

  2. I have about 1,000 fans- but I won’t be paying- I’ll close my page first. It’s just not worth it.

    Comment by Shannon — June 5, 2012 @ 5:23 pm

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