Yes, its true!

Facebook revealed the average post has only an estimated 16% reach to your Facebook fans. So on average 84% of your Facebook fans are not seeing your posts. Facebook uses an algorithm formula called EdgeRank to decide what users will see in their news feed.

In order to gain more reach to your Facebook fans, Facebook is now offering promoted posts in which companies will have to pay to have more visibility to their fans. “Like” it or not, Facebook has announced that many more changes are on the way for business owners.

Tell us what you think about Facebook offering to charge for reaching more of your Facebook fans.