When we developed the G.E.A.R. strategy, we knew it would only be effective if its efforts went full-circle.
In an earlier post, I mentioned the importance of having a plan when heading out on a road trip. You need a strategy to get to your destination. You need a plan, and a map. When the trip is over, you have memories and adventures to recall. You have experiences that you won’t forget—or that you will want to forget!
But along the way, you learn some things. Things that will help you in planning your next trip. Things that will guide you as you prepare for the next journey.
With marketing, it’s exactly the same. That’s why the final piece of the G.E.A.R. strategy is REACTIVATE.
Whether your marketing strategy was for greater brand awareness or for promoting a seasonal special, you will undoubtedly learn some things along the way. What worked? What didn’t? What happened that you weren’t expecting? What good came from your efforts? These and other questions are things you’ll want to ask about your campaign.
With tools like website analytics, social media insights, ROI, and customer feedback, you can determine how successful a campaign has been. With these insights, you can shape your next campaign or branding effort.
The point is, when you take time to understand what works and what doesn’t, it makes you a better marketer. It helps you know what pit stops to avoid along the way. It helps you know what tools were most effective. It guides your next journey.
Much like a gear in a machine, a good G.E.A.R. strategy helps keep things moving. You need all pieces in place for your marketing to work correctly. Without all four elements—Generate, Educate, Acculturate, and Reactivate—your efforts will be inefficient at best.
Get your marketing in G.E.A.R. today! Talk with one of our consultants to learn how you can take advantage of our insight and solutions to your marketing efforts.