Facebook takes on Vine

Filed under: Internet Marketing, Social Media, Technology, Web Video — Tags: , , , , , , — Adam @ 10:48 am on June 18, 2013

Hopefully you’re aware of Vine, the video app created by Twitter that allows users to share 6-second videos they record. It has become a runaway success (they announced that 13 million people have signed up in four months), much to the chagrin of Twitter’s competitor Facebook. According to various news sources like TechCrunch Facebook will be launching their version on June 20th by way of Instagram. 

When Facebook bought Instagram for roughly 1 billion dollars in April of 2012, many people in the industry were skeptical about whether the price was justifiable. With the popularity of both Instagram and Vine, it looks as if it might be worth it after all. In other words, if you haven’t seen quick video clips in your news feed yet, expect to soon. 

Somewhat related: Social media Inception

Why visuals are important

Filed under: Uncategorized — Tags: , , — Adam @ 12:34 pm on June 14, 2013

This article from Social Media Examiner really got me thinking about aesthetically pleasing websites today. It cites a statistic that a user judges your brand in less than two-tenths of a second. That means visuals are important. UI (user interface) and UX (user experience) design is a hot job position right now due to the increased realization that the way a user sees and interacts with a site or product is critical to them staying interested.

That’s why our team of coders and graphic artists are always staying on top of design trends and developments like parallax scrolling (Example) and flat design (Example ). A site looking good must also work well and load quickly. Next week we’ll be talking about why you should optimize your site for tablets, so check back!

We are proud of our work and are continuing to expand our own creative boundaries to stay relevant and effective as artists and advertisers. For more information on our exciting design and advertising solutions, be sure to check us out on Facebook, Twitter, or our website .

#Facebook

Well it was inevitable, and finally happened. Hashtags have finally come to Facebook. Originating from Twitter, hashtags have been migrating through the social media network world as a way to categorize content for searching. Just get ready for people to start adding ten of them to their posts because they think it’s funny.

1 Billion Waze Home

Filed under: Internet Marketing, Social Media, Social Media Optimization (SMO), Technology — Tags: , , , — Adam @ 2:24 pm on June 11, 2013

Have you ever heard of Waze? Well, you’re about to. Waze is the newest acquisition from the ol’ tech juggernaut Google. For a cool $1.03 billion dollars (according to the New York Times) the “social traffic” app is about to get a huge influx of new users.

So what the heck is a social traffic app? It’s actually pretty cool. Using your phone’s GPS signal, Waze tracks your speed as you zoom around town as long as the app is open. This is super useful when you have two ways home, and one is experiencing heavy traffic. To add to the utility of Waze, each user can report various incidents from traffic jams or accidents, to police locations and cameras. Users can even post gas prices so you can pinpoint your cheapest petrol station when your vehicle is running low. Oh and it also has voice navigation. It’s pretty awesome.

So why did Google buy Waze? Mainly, because they can, but it will also be a huge addition to Google Maps if they become merged into one app. It is also possible that Waze can serve as a platform for Google to place location-based, mobile ad units.

Plus, it didn’t hurt that they were able to buy it from under the noses of their nemesis Facebook.

INFOGRAPHIC – A Complete Cheat Sheet for All Social Media (Media?) Sizes

The Ultimate Complete Final Social Media Sizing Cheat Sheet LunaMetrics

Brought to you by the LunaMetrics blog.

Six Things That Will Sink Your Social Media Strategy

Social media is fantastic. In fact, you’re using it to read this right now. In order to be successful at representing your brand, you need to make sure you avoid a few common mistakes.

1.)   Talking to versus engaging: People don’t want to be sold to all the time. They need a reason to read your content. Give them one. Give them a reason to respond. When you engage your fan or follower, you create a more personal relationship, which leads to repeat business.

2.)   Not staying consistent: If you start posting regularly, don’t stop. Once you cease to hold your audience’s attention, someone else will sweep in and steal them away.

3.)   Not keeping it real: If you are a business that has a very formal personality, then you probably shouldn’t try to be like Red Bull on Twitter. Sony learned this the hard way when they tried to pretend there was a viral campaign for the PSP that backfired when they got caught.

4.)   Not knowing the rules: Did you know that it’s against Facebook’s rules to post anything like “share this post to win a…” in order to increase engagement? It’s true. They will shut you down and delete your page with absolutely no warning. You have to run your contest through a third-party service to create an app or tab.

5.)   Taboo subjects: If you are a brand selling housewares, then politics or religion isn’t something you should post about. Someone WILL get angry and start an argument and then you’ll spend all day trying to rein it all back in and get back on message.

6.)   Not researching hashtags: Do you love using hashtags on Twitter? Sure you do. Piggybacking off of trending hashtags is a great way to get noticed, at least if you’re funny. Taco Bell is fantastic at this. But be sure to learn WHY something is trending before you use one. American Apparel, Kenneth Cole, and Celeb Boutique learned this the hard way after they blundered into using disaster related hashtags, which became PR nightmares.
Again, social media is an outstanding way to connect with your customers. You just have to be careful when you are putting yourself out there to the world.

Pandas Eat Bamboo

SEO remains a mystery to some, but here at Media Marketers, we are always on the cutting edge of search engine optimization.  That is why we are here to educate you about Google’s most recent update to its Panda algorithm.

If you are not familiar with Google Panda’s update here is a recap courtesy of searchengineland.com.  Why read when you can look at pictures, right?

Google's Panda Update

What lessons can we take from this graphic?

1) Content is still king.  That is why Media Marketers makes sure it has the most talented content writers in the industry available at all times.  It is also why we constantly update our SEO clients websites with engaging and relative content.

2) Social media is now an important factor in your search rank.  Although unconfirmed, companies with more robust Google+ accounts have been ranking higher.  If you are not active daily on social media or are unsure how to measure social media success contact us and our social media strategist can help you navigate the maze.

3) You can have too much of a good thing.  I mean links, not money, friends, or business.  Google has killed link farms, which generate tons of irrelevant links from random places on the web in order to rank high in search queries.  This helps everyone, except the link farmers.

If you think you should be ranked higher than you are, contact us at 502-493-9135 and we can help.

What We Do

Filed under: Uncategorized — admin @ 10:30 am on December 15, 2012

Trust us. When you work with Media Marketers on your side development, we’re going to help you create an amazing web presence. No matter who your audience is, we’ll build your site in a way that captures their attention and engages them in your services. By adding feature-rich interaction, your site will put you ahead of the curve.

We have an ever-growing list of features that you can add to your site to increase its effectiveness in marketing. Just to name a few…

Walkout Video

Imagine a website that talks to you. That’s the power of a walkout video on your site. Share your message, your values, and your service in a visual and auditory way. A properly-placed walkout video grabs and keeps your customers’ attention, increasing your visitors time on site, and upping the chances they will choose you and your products or services.

Social Media

In a world that is increasingly connected through posts and “tweets,” businesses are finding their niche in the social media arena. We’ll help you set up your social media branding, then brand your pages to match your site.

Blogging

Become the “thought leader” in your industry. Blogging provides a unique perspective to your clients, and puts a human touch to your message. It also helps increase your overall site visits, and builds up your search engine results.

Search Engine Optimization (SEO)

How do people discovering you? Are they looking on Google, bing, or Yahoo! to find an answer to their problems? If you’re the solution, you want to be at the top of their search results. Our team of SEO experts will help you develop an SEO strategy with keywords and phrases that your potential customers are using. Then, we’ll do our magic to start moving you to the top of those results.

Flash and 3D animation

Have a custom flash program or animation you want included on your site? We do it all in-house.

We offer more than this. Look at our portfolio, or through our services to learn about everything we do. And check back here often, as we will continue to post new ideas and developments from the evolution of media.

Information on an Informational Website

Filed under: Uncategorized — admin @ 10:30 am on November 15, 2012

Where is your storefront? In today’s world of web connectivity, the first place most consumers are going to see you is on the internet. What does your web presence say about you? Does it instill a sense of confidence about your business or organization? Or, does it leave them doubtful of your abilities and your message?

You have about six seconds to make a lasting impression. We’ll help you make the right impression.

All the Information on an Information Website

A brochure-style website offers the simple message without the integration of multimedia, e-commerce or custom features. The designs are wallet-friendly and effective. Informational websites allow you to educate your audience about your product or service. Many online researchers buy in-store. An information-rich site can retain researchers and win business.

For research findings, see The Case for Informative Websites on our website.

Our Approach to Information-Rich Sites

Our in-house team works with you to:

  1. Build your G.E.A.R. strategy.
  2. Produce the website.
  3. Host your website.
  4. Monitor the results.
  5. Hone your success and add features to your site.

Managing Your Site

When it comes to overseeing your website, we provide you with the most user-friendly experience you can find. Our Easy Content Management System (ECMS) makes updating and managing your site’s content as easy as editing a Word document.

To see examples of our sites, check out our online portfolio

Honoring Traditions (or Traditional Marketing, at least)

Filed under: Uncategorized — admin @ 10:30 am on October 1, 2012

More than Just a Website

While we’re all about the “evolution of media,” we also recognize the importance of the use of more traditional media formats, such as print, television, and radio.  To maximize your marketing outreach, you need to have the right balance of media outlets, engaging your audience, and driving them back to you and your site.

Print

When it comes to print media, we’ve got you covered. With a graphic design team that can handle developing your brochures, business cards, fliers, posters, letterhead, catalogs and anything else you can imagine to print. We can take your existing work, or start from scratch; developing your logo and your identity.

TV & Radio

As consumers, we spend thousands of hours every year in front of televisions and listening to the radio. If you’ve got a concept or solution that needs to reach the masses, these forms of media can deliver.

When you work with our team, we’ll help you determine your demographic, storyboard your commercial, write a script, produce, and place your work. And, we do it all while finding a way to make it effectively fit your overall marketing strategy.

Media Placement

Having the right blend of traditional and interactive marketing aren’t enough. You have to know where to “show off” and get noticed. Having a strategic plan for media placement requires detailed knowledge of your demographic, your market, and the tools available.

When you work with one of our Media Placement experts, you’ll be working with someone who has years of experience in local markets, in placement schedules and go-to-market strategy awareness

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