In a society of busy consumers, a video slices through the text and noise. Videos can:
Video Production is the creation of a moving visual presentation. These recordings and animations may represent the most natural way to educate today's consumer. North Americans spend hours enjoying video on TV, mobile devices and computer screens. Meanwhile, many decipher static text with diminishing frequency and deteriorating proficiency.
Learn more in The Case for Video Production.
The Multiple Roles for Video in Marketing
Video can play more than one role in an overall marketing strategy. First, video can entice new interest as a commercial or disc. Second, video can educate interested viewers throughout a website with walkout videos, product demonstrations or other techniques. By enticing and educating, videos improve results.
See research data in The Case for Video Website Development.
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