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Six Critical Skill Sets To Demand From Your Web Development Company... Does Yours Do These?
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Web development companies are popping up left and right. People who only know a little HTML and advertise in the yellow pages are claiming to be full service web development companies. This onslaught of inexperienced web companies could be extremely dangerous to your company. The first step in protecting yourself from companies that over-represent their skill levels is to make sure that they have these six characteristics. Critical Skill Set #1 Project Coordination
• Your point of communication -- the "Go To Guy".
• Manages your project from beginning to end.
• Absorbs the vision of your company and relays that to the team.
• Provides you with long term support for maintenance and future updates.
Critical Skill Set #2 Search Engine Optimization
• Uses proven techniques to make sure your business is showing up in search engines.
Critical Skill Set #3 Web/Database Programming
• Integrates the latest technologies into your website.
• Builds database systems that will help you capture information about your customers and track what they are doing on your site.
• Keeps your website running flawlessly online. No glitches and no error messages.
• Tests your site for use in all of the popular browsers.
Critical Skill Set #4 Graphic Design
• Uses the latest trends, designs and layouts to give your site the clean Fortune 500 look.
• Creates an online identity that matches your vision and existing marketing materials.
• Gives your site a uniform and branded look.
Critical Skill Set #5 Content Writing & Editing
• Translates your company objectives into compelling copy.
• Triple checks grammar, spelling and structure of your copy.
• Educates you on what good copy looks like and how to keep from sounding unprofessional or cliché.
• Walks you through 7 discovery questions that will help you begin writing. Critical Skill Set #6 Video Production
• Walks you through developing a high impact script.
• Directs and produces your video.
• Makes sure that your videos are optimized to load on any computer.
• Adds a truly personal touch to your website. Protect Yourself From Being Burned By Web Development Companies That Over-Represent Their Skill Levels
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